Ainsworth and Caesars bring new slot offering to New Jersey through partnership

Ainsworth Game Technology, an internationally recognized Australian gaming equipment manufacturer, has entered into a long-term partnership with Caesars Entertainment, the giant casino operator in the United States.

As a result of the deal, Ainsworth Game Technology’s world-class video slots will be added to the offerings of Caesars Casino.com, Harrah’s Casino.com, and WSOP.com, three online casinos owned by Caesars Entertainment that are licensed to operate in the state of New Jersey.

Players at Caesars’ online and land-based casinos will now have access to the Australian company’s products, including the QuickSpin selection of wheel games and the “long-time player-favorite” High Denomination titles.

The most popular games from Ainsworth’s extensive portfolio have already been added to the offerings of the gambling sites that are operated by Caesars Entertainment, but the deal between the two parties specifies that additional games from the gaming provider will be added to the websites regularly as new releases become available.

In a recent interview, Jason Lim, General Manager of Ainsworth’s Online division, said that his team is “overjoyed” at the prospect of showcasing their games on websites operated by “a renowned operator like Caesars.”

“This launch expands our presence in the New Jersey market, and we’re thrilled to launch our newest titles on the Caesars sites,” Jason added. “We feel confident the fun play mechanics and fantastic math models will be successful and offer an entertaining experience for Caesars’ players.”

As of 2013, Caesars Entertainment’s annual revenue was over 8.5 billion dollars, ranking it fourth in the world’s largest gaming companies. In 2020, Eldorado Resorts acquired the business for over 17 billion dollars.

Meanwhile, Ainsworth is an Australian publicly listed company headquartered in Sydney that has offices in the U.S. and Latin America. Earlier this year, the gaming supplier to regions in Australasia, Europe, the Americas, and North America signed a five-year deal with GAN Limited.

Although the Australian business seems to be gradually recovering from the new coronavirus pandemic’s impacts, it stated that during the second half of the fiscal year2021, it intends to make a profit of approximately 1.6 million Australian dollars.

The firm anticipates sales of about 88 million dollars for this time, a 22 percent increase over the same period last year. For the first half of FY21, earnings before interest, taxes, depreciation, and amortization (EBITDA) are expected to be approximately 14.4 million Australian dollars.

These results are a breath of fresh air for Ainsworth, which lost about 14 million Australian dollars in the first half of the fiscal year 2021. Additionally, the Australian business lost about 31.5 million dollars in the fiscal year 2020.

In August, Ainsworth announced it was expanding its footprint as its new cabinet, the A-STAR, rolled out at the Atlántico Manatí casino in Puerto Rico. According to the company, the new A-STAR has curved design features such as LED lighting, touch keypads, and a bigger floating screen, along with a “huge library of games that complement its engineering features.”